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5 Small Steps for creating a Sales Funnel

5 Small Steps for creating a Sales Funnel

5 Small Steps for creating a Sales Funnel

Sales funnel is one of the core concepts in digital marketing. If its analysis is properly, taken care of, and the holes its journey points out are duly and instantly plugged; then virtually even an obscure and almost non- existent entity can metamorphose itself into a multi-million dollar leviathan.

From Stranger to a loyal Customer

The name sales/ marketing/ revenue funnel is a bit misnomer,because, while in a funnel when something is poured in, it filters down towards one finite destination; but in sales, at the top, clusters of visitors arrive who may enter sales funnel but only a small fraction of those visitors re-emerge out from the other end. The path website visitors take on for buying a product or service is abandoned abruptly by a large segment of visitors after satisfying their inquisitiveness, so much so that some of them never leave the top of the sales funnel, while the residue reaches the very end. Thus, the journey of every sale starts with a large number of potential customers but ends with a much smaller number of people who actually make a purchase. read more


Marketing and Sales Automation

Marketing and Sales Automation

Automation refers to software that helps a business in optimising its marketing and sales action without any time lag.

All commercial institutions- from small retailers to big corporates, are using automation i.e., ‘combination of electronic and communication technology to expand their reach to a wide spectrum of clientele in order to handle larger volume of business with the desired level of efficiency, accuracy and effectiveness and to exercise a strict watch on costs with the ultimate aim of maximizing profits. read more