Magento comes with plenty of rich features for online stores to leverage from. Every new release of this product has something new to offer. Recently the 2.1 version was announced and had quite a few features that help businesses convert better. Traditionally, optimizing an online store for conversions was quite a task. But with the features included in Magento 2.1, conversion rate optimization becomes even easier with custom Magento Development. One of the best examples is the Abandoned Cart Recovery which is often overlooked. There are many more such features to look at!