Social Media Strategy and Branding: Creating A Brand Through Video Games
Powerful brands can be created through a creative video game. The creation of brand in social media must be engaging, it must be fun, it must be visual. Video games are a medium that do this. In social media, customers want to involve themselves in your brand. They want to take content that is prepared or created by themselves and then share it with their friends. A video game is an incredible medium for doing this.
The creation and sharing of a brand by a customer is an interesting phenomenon. It is one of the most interesting observations that can be made in the social media issue. Human beings have an intrinsic need to interact with one another. When people find a product they like, they have a need to tell everyone how great it is. This is why social media is so viral. To create a world class brand, a marketer must allow for customers to do this. Modern brands are actually created and developed by customers. Customers take over the brand. The material has to be engaging, interesting, and visual. If a marketer can do this, a world class brand is going to be created.