When you have a local store in the market place your customers are limited. When you have an online store, the world is your market literally. This is one of the advantages of ecommerce. With the use of major search engines, your customers can find you a lot easier as well. One of the best things about ecommerce is lower costs for you to run a business. You can definitely save with advertising and marketing plans.
With visibility on all of the major search engines you can find tons more customers by utilizing ecommerce for your business. These search engines have the ability to hook you up to more visitors and customers than you ever thought possible. It also enables you to hire less employees to do jobs that can be done with software online.