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Starting An Online Business? ECommerce Solutions – The Conclusion

Starting An Online Business? ECommerce Solutions – The Conclusion

Over the past few weeks we have covered the various aspects of setting up an online business and what a business owner needs to create to become successful with their ecommerce solution. Operating any business is hard work offline or online, so by managing both, the business owner takes on the responsibility of dictating offline and online strategies to best suit their business.

By going over the various guides that I have previously created, the business owner will have an online plan of what it takes to operate a successful online business. There are a few extra points that I would like to state that will encourage a business to start trading online, whether it be using ecommerce software or finding a web development company.

Starting and managing an internet business is very similar to managing any other business. Solid, good business practices such as customer service, good appropriate advertising, supplying products and services at a good price and forming long-lasting business relationships, are relevant to an internet business as they are to an offline business.

Some differences that relate to an online business are:

Low Start-Up Costs – When setting up a business online it does not need to cost the owner a great deal. Ecommerce software can be utilised to build and create a solution to sell online for little cost. If the owner decides to go with a web development company then prices can be much more for a bespoke web solution. However the internet is not a place where money and sales are easy to get, it requires planning, creativity, money and significant hard work to get the ecommerce solution working to a successful standard.

Marketing Opportunities – Having an online marketing strategy to promote the business is now an essential requirement. The possibilities for marketing on the internet are huge; these could include social networks, online partnerships or digital releases. The options are far greater online and cost-effective, than offline techniques. A business owner should know there target audience and that is where online marketing can be beneficial as ecommerce software solutions can now pinpoint your area and target particular groups.

Global Audience – A business owner may want to keep their service local but they must realise that the internet is a global tool to drive an international audience to your brand. Your website visitors are likely to come from all over the world so consideration must be taken to have your website readable in different languages, if financially viable. A good ecommerce software package may have this feature available.

I hope these guides help business owners with making that first step into online business. The opportunities online are increasing all the time so all businesses serious about making a successful impact online must use these guides to create their best online solution.

Source: Source by Paul Makepeace


Benefits of Ecommerce Web Development

Benefits of Ecommerce Web Development

Whether it’s a small company or any big organization, everyone wants to grow their business in all possible ways and ecommerce web development helps them to get closer with their potential clients or consumers through internet. Today, ecommerce applications and solutions are becoming a vital organ for every business or organizations to realize their online presence, also helps one to endorse their services and products all around the globe with ease.

There are countless ecommerce websites and applications are created everyday to fulfill different requirements of business, but to survive in such a highly competitive environment one should come up with immense and impulsive ecommerce web design. Increased business revenue and sells, these two are signs of a well designed and user friendly ecommerce website. Ecommerce Web applications are booming due to its tremendous flexibility and due to its agile and easy to customize nature. In this article we are going to see some crucial benefits of ecommerce web development.

Advantages of Ecommerce development:

• Helps businesses to reach through their target audience beyond the boundaries! This is first major benefit of Ecommerce development. It allows any organizations located at any place to reach through their consumers spread all around the globe with ease.

• Makes your services or products available to potential users 24×7/365 days. It helps you to be in touch with your consumers all time, also the users can get your services anytime they wish.

• E-Commerce Applications are SEO friendly! SEO has become immortal in this neck to neck competition of internet marketing. Ecommerce website development provide great exposure to your business through its SEO friendliness and makes it more visible in different search engines, which will increase chances of your products or services to be noticed by every potential user.

• It helps business, users/clients as well as society.

• Helps to get effective marketing at affordable rates which reduces overall budget that one may spend for publicity and advertisement.

• It allows customization with ease. One can easily change or modify the contents with very less efforts.

• Highly scalable and secure process to expand your business online.

• Helps to boost up the business revenues. It is user friendly and thus allows more users or potential buyers for your website, which in turn increase sales volume.

• High performance with fewer attempts.

• Ease of managing the in and outs of your business! One can easily track the overall sales reports as well as user interest through it.

So, above we see how ecommerce web development can be beneficial to businesses or organization to get quality performance.

Source: Source by Alan L Smith


9 Features and Benefits of an Expertly Designed eCommerce Website

9 Features and Benefits of an Expertly Designed eCommerce Website

‘According to marketer 80% of internet users in the country will purchase via any digital channel this year’

Are you a glutton for online shopping? Do you spend the late hours of the night browsing the latest products of your favourite retailers? The days when it was compulsory that goods and services be bought in person are gone. Thanks to e-commerce, traditional trading has been revolutionised. Online stores not only makes the task of shopping easier, but also more fun and being digital means there are no business hours giving customers the freedom to shop outside business hours.

The convenience of e-commerce has conversely made consumers lazier. Why make the long journey to a retail outlet when you can access it from a mobile? As a budding retailer, having a website optimised for e-commerce is an ABSOLUTE must, but beyond being a requirement it comes with a variety of valuable perks.

1. Affordable

Running an online store is highly cost effective as you avoid costs that would affect your real world counterparts. Some of these avoided expenses include

– Staff

A website doesn’t require the hands-on attention required by an entire team of employees. Processes such as inventory management, billing and operational costs can be fully automated.

– Store Bills

Save money not having to pay expenses such as rent, electricity and gas.

– Advertising

Technically an e-commerce website is not exempt from this avenue, the pricing is just more affordable and the process easier. As a website, you automatically avoid the geographical constraints of rivals meaning your advertising will have greater reach and a higher chance for conversion.

– Travel costs

Customers no longer have to spend money travelling to your store. This is a factor that will benefit your business as the advantage of saving will conversely increase the likelihood of attaining sales.

2. No geographical boundaries

Using an e-commerce website people can buy products and services from wherever they want and they possess greater purchasing power. It not only removes geographical boundaries but also offers convenience and the benefits of being able to be purchase practically anything at any time, 24/7.

3. Better equipped to build customer personas

E-commerce retailers are very good at keeping track of the buying habits of customers. As a result, you can monitor their purchasing behaviours and adopt new strategies to engage and constantly deliver exactly what they want. You will be able to access data that helps you to determine the products they’re most likely to buy,

4. Easier to engage

There is a limit to how much info you can convey in a physical store and number of customers you can serve at a time. A strategically designed e-commerce website delivers a customised message to customers that will encourage them to take action, which makes easier for e-commerce retailers to engage their target market.

5. Gain new customers through search engines

‘According to Leverage Marketing only 5% of users go as far as the second page’

There are 3 billion searches conducted globally on Google every day, however, handful of businesses are using eCommerce platforms to sell their products and services. An e-commerce website thrives on the traffic generated by search engines. A physical store simply cannot meet this huge market of people as they are constrained by their physical locations. Using search engine optimisation strategically, e-commerce retailers can get significantly more customers than other digital and traditional marketing channels.

6. Get customers to sell your own products

Social proof has become a trend in marketing, customer reviewing is a trend that is on the rise, according to Marketing Land 90% of customers are influenced to make purchases based on online reviews. An e-commerce store will empower your customers and encourage them to leave a review. If you can convey world class service then your visitors will become your greatest conversion machines.

7. Engagement

An online store should be treated much the same as a real one. It needs to be inviting and comfortable enough that the customer will be happy to stay around and fondly remember the experience. Every extra second a visitor spends on your website increases the odds for conversion and improves revenue. Ensuring your website is strategically designed and delivering the right info to your target is one of the first steps to engage your audience.

8. E-commerce is eco-friendly

E-commerce aids the environment in a number of key ways

– Reduced paper usage

By consuming less paper you are saving trees and preserving the habitats of valued species.

– Less vehicular traffic

Because you are saving customers the hassle of travelling you are subsequently aiding the environment by minimising traffic and air pollution.

– Optimum utilisation of resources

Because of the lack of a physical store location you will ultimately be helping save valuable energy resources such as electricity, water and land. You may rent an office space but the energy demands of such a location will not likely match those of a physical shop location.

9. Easier to find certain products

In the physical world, finding a shop is much more difficult than an e-commerce retailer. There is no way of immediately knowing when you enter a shop whether they have the product you’re looking for (Unless they have a website). With a website however, not only is this information visible to customers at a glance but stats like availability and customisable options are also available.

Having a physical store has its own pros and cons but if your target market is on the internet it is a must to have an eCommerce website, however, if your ideal customer is not digitally engaged than a physical store will better serve your purpose. Possessing an eCommerce website is not enough to ensure sales; it needs to be strategically implemented in a way that communicates the brand essence and unique selling proposition so that you might generate higher rates of conversion and ultimately success.

Source: Source by Philip Walker


5 Reasons to Use Magento ECommerce

5 Reasons to Use Magento ECommerce

There are many ecommerce solutions on the market. Magento is quickly becoming a very popular choice for many companies. Magento is an open source ecommerce content management system which is famous for being the best shopping cart software that meets the goals of businesses worldwide. Magento developers recommend this software to all their ecommerce clients and it has been highly admired for a variety of different reasons, below are the 5 top.

Multi-Site or Multi-Store Functionality

Magento is designed with the intention of accommodating more than one online business. Magento is a powerful platform where there can be 2, 10 or even 20 online stores running simultaneously from the same admin panel. Orders can be placed and managed from one site instead of switching between different sites. And even then, reports can be easily prepared separately with unique details.

Guest Checkout Option

Another good feature of Magento development is its ‘Guest Checkout Option’. It is a very small feature but helps a lot to keep the visitor on the website. In online businesses, the visitor has to register before making a purchase and sometimes this diverts traffic from the site which results in less conversion rates and high bounce rates. In Magento, to fight this situation, the visitor may control whether they have to register or can optionally checkout as a guest to help save time.

Search Engine Friendliness

Magento development is very SEO friendly and this feature makes it very easy to manage by web developers. Magento’s built-in tools help to boost business in search engine ranking.

Built-in SEO tools:

1. Search Engine Friendly Rewrites or Canonical URLs

2. Control over Meta Tags for each Webpage, Product and Category

3. Auto-generated XML Sitemaps

4. CMS pages

These features can significantly help to improve a websites viability online and is a great reason to choose Magento.

Huge Collection of Extensions

Magento ecommerce solution is 100% customisable. PHP developers love this feature. If you are looking to alter the way in which products are being displayed or trying to improve the loading time of your website, there are thousands of extensions in the Magento Connect store.

Here is a quick list of our top 3 Magento extensions:

1. Fontis WYSIWYG Editor

2. Fooman Google Analytics Plus

3. Royal Mail Domestic and International Shipping

Reorder Facility

It’s always good to retain old clients because they are always less costly than acquiring new clients and hence, it also lowers the cost of business attainment and increases your gain. Magento development helps online businesses by keeping their last order information available on their account page. So, if your customers/visitors want to make the same order again then they are just a click away. This feature makes the order facility just a click away.

Source: Source by Stephen Kenealy


Turn $10k Into $1m in 3 Years – Vital Tips For ECommerce Success

Turn $10k Into $1m in 3 Years – Vital Tips For ECommerce Success

The E-commerce world is one of the most profitable industries to be involved in, however the great rewards on offer have lead to immense competition. A quick search of online shops on Google reveals hundreds of stores selling the same thing. Some insider knowledge along with careful planning and dedication is all you’ll really need to become successful.

The best part of Ecommerce is the small capital needed to get going compared with the unlimited potential turnover. An initial investment of $10,000 can result in an annual turnover of $1,000,000 + in just 3 years. This may seem a difficult task, however this guide offers some handy tips that will help you reach this goal!

Website Design

You need a great looking website in order to be profitable. The competitive nature of E-commerce means that your website must stand out. All the successful online stores have functional and professional looking websites. They have spent years and mountains of money perfecting their sites so spend time going through the top online stores and incorporate their best features into your site.

Building a professional website for under $10,000

A premium Graphic design and Web development company will charge around $40,000 for a fully functional and professional site. You can get the same quality for under $10,000 if you follow these steps.

1. Find a local university which has IT courses and put an ad on their notice boards looking for people finishing their degrees. Post grad students have all the required technical skill and they charge a third of the going rate with major companies.

2. Use an existing open source shopping cart platform such as Magento, so most of the work will already have been done.

3. Spend time researching and designing the features of the site yourself. Have a clear vision of what you want, you will save thousands if you do it yourself rather than paying your designer for this.

Planning and preparation

One of the keys to success is to plan and prepare before you launch. Every minute detail of the business must be recognised and a course of action taken. Everything from dealing with enquiries, processing sales, through to organising returns must be planned out to the smallest details.

Strong relationships with suppliers

Once you join a distributor, make an effort to meet with them personally or at least spend time talking with your sales rep about your vision for your business. If you have a good relationship with your distributor, they will actively help you to succeed and achieve your goals. You can then ask for special pricing which will give you a competitive advantage in the market.

Repeat customers

As soon as a steady turnover begins to develop your focus should turn towards your customer base. The following tactics are a sold starting point in getting your customers to return.

o Weekly newsletters with discount coupons and specials

o Automatic emails sent 1 and 2 months after an order reminding the customer of your existence

o Referral programs which offer store credit to those who refer friends to your store.

By following these tips and by having a strong marketing campaign, you can turn an initial investment of under $10,000 into an annual turnover of $1,000,000 in just 3 years!

Source: Source by Christian Gibson


Global Ecommerce – Trends Involved in Ecommerce Business

Global Ecommerce – Trends Involved in Ecommerce Business

Internet use has grown and spread during the last decade. With the fame and widespread usage of Internet this new trend in ecommerce business is spreading like wild fire and has a pivotal role in global economy. Businesses these days are rising in all realms. Ecommerce has changed the way people do business. These days, ecommerce business is at its boom. From big corporations to cottage industries, businesses are online, opening up their products and services to new groups of people worldwide.

What is ecommerce? Ecommerce is generally associated with purchasing and selling things over the internet. It is a technique of selling your products on the internet. To put your products over the internet, you need an attractive website and an ecommerce storefront for your business products.

These days, the use of other media trade, such as the telephone, television, fax, and electronic payment, has been also grown. These play also an important role in the boom in ecommerce business because ecommerce has been an integral part of the global economy. The WTO has begun to consider how it fits into the multilateral trade framework, and what rules or regulations should apply.

With the emergence of ecommerce business during the last decades, a number of ecommerce business solution providers have been also grown. No one can imagine a successful ecommerce business without the assistance of a reliable ecommerce business solution provider. Ecommerce service provider performs many useful jobs for your business, such as doing market research, getting traffic for your ecommerce storefront and online ordering system.

Today, ecommerce is the latest mantra in increasing your sales. This is because instead of selling your goods and services through a local store, you can sell online and gain a greater customer base. Apart from providing shipping services, you will need an online ecommerce merchant account to accept credit card payments to make your venture a success.

These days, even a restaurant is running under ecommerce system. Ecommerce solution provider performs many jobs for the Restaurant, such as, they put online restaurant menu, online restaurant ordering systems and bed and breakfast booking system. There are many ways to get your products and services online, from a simple brochure site to a high-end database driven site.

In this way, we see that ecommerce has changed the people to do the business in a different way. Every thing in this world has been being globalize and of course business is no exception. Global ecommerce business has been new trends in ecommerce business and plays a pivotal role in global economy. Also the role of ecommerce business solution providers cannot be ignored because you cannot imagine successful and fruitful ecommerce business without their assistance.

Source: Source by Michael Braganza


Turn $10k Into $1m in 3 Years – Vital Tips For ECommerce Success

Turn $10k Into $1m in 3 Years – Vital Tips For ECommerce Success

The E-commerce world is one of the most profitable industries to be involved in, however the great rewards on offer have lead to immense competition. A quick search of online shops on Google reveals hundreds of stores selling the same thing. Some insider knowledge along with careful planning and dedication is all you’ll really need to become successful.

The best part of Ecommerce is the small capital needed to get going compared with the unlimited potential turnover. An initial investment of $10,000 can result in an annual turnover of $1,000,000 + in just 3 years. This may seem a difficult task, however this guide offers some handy tips that will help you reach this goal!

Website Design

You need a great looking website in order to be profitable. The competitive nature of E-commerce means that your website must stand out. All the successful online stores have functional and professional looking websites. They have spent years and mountains of money perfecting their sites so spend time going through the top online stores and incorporate their best features into your site.

Building a professional website for under $10,000

A premium Graphic design and Web development company will charge around $40,000 for a fully functional and professional site. You can get the same quality for under $10,000 if you follow these steps.

1. Find a local university which has IT courses and put an ad on their notice boards looking for people finishing their degrees. Post grad students have all the required technical skill and they charge a third of the going rate with major companies.

2. Use an existing open source shopping cart platform such as Magento, so most of the work will already have been done.

3. Spend time researching and designing the features of the site yourself. Have a clear vision of what you want, you will save thousands if you do it yourself rather than paying your designer for this.

Planning and preparation

One of the keys to success is to plan and prepare before you launch. Every minute detail of the business must be recognised and a course of action taken. Everything from dealing with enquiries, processing sales, through to organising returns must be planned out to the smallest details.

Strong relationships with suppliers

Once you join a distributor, make an effort to meet with them personally or at least spend time talking with your sales rep about your vision for your business. If you have a good relationship with your distributor, they will actively help you to succeed and achieve your goals. You can then ask for special pricing which will give you a competitive advantage in the market.

Repeat customers

As soon as a steady turnover begins to develop your focus should turn towards your customer base. The following tactics are a sold starting point in getting your customers to return.

o Weekly newsletters with discount coupons and specials

o Automatic emails sent 1 and 2 months after an order reminding the customer of your existence

o Referral programs which offer store credit to those who refer friends to your store.

By following these tips and by having a strong marketing campaign, you can turn an initial investment of under $10,000 into an annual turnover of $1,000,000 in just 3 years!

Source: Source by Christian Gibson


eCommerce Web Development: Mistakes Significantly Impacting Your Entrepreneur Endeavors

eCommerce Web Development: Mistakes Significantly Impacting Your Entrepreneur Endeavors

The prospect of getting an eCommerce store developed is tempting, to say the least. Touted as the proverbial money-spinner, an eCommerce platform is fast becoming a serious part of our shopping experience. As per reports, in the year 2013, around 40-41% percent of people had shopped online. The figure is well poised to touch 46% in the year 2017.

A Few Words About eCommerce Development

Development of eCommerce platforms is no walk in the park. Mistakes along the way can significantly affect your entrepreneurial fortunes. No amount of discount or sales can help you if you do not have a user-friendly site or for that matter if your contact information is not easily visible. Here is a lowdown on the major eCommerce development mistakes that you should avoid at any cost.

A Few eCommerce Web Development Mistakes Ruining Your ROI

An efficient eCommerce Web Development Company will not commit these mistakes at any cost.

Mistake 1: You are not paying heed to the factors to be considered while selecting an eCommerce platform

Do you realize that even the most popular eCommerce platform like Shopify can not really be chosen arbitrarily? The choice of the eCommerce platform is the most vital decision affecting the future of your eCommerce store. And, what exactly are the factors that need to be taken into account? The size of your inventory, payment methods and the planned number of customers are just a few attributes that should ideally govern your choice of the eCommerce platform.

Mistake 2: Coming Up with A Layout Which Does Not Evoke Enough Trust

It happens and happens often. The appearance of your site is critical to business growth. You simply can not forget that your users are trusting you with their personal information (like name, address, and their credit information). Now, the digital world is no stranger to instances of data breaks and information hacks. Shoppers have become more cautious than ever as far as providing personal information is concerned. They will simply like to ignore an eCommerce site which does not inspire due confidence. Businesses should be prudent enough to view a website just like a customer. Have a good look at your own site. Would you have divulged your personal details to the site (created by you) if you were a customer? You're committing a major mistake if you are not doing this.

Mistake 3: Not having enough payment options

This remains one of the major reasons why eCommerce stores end up losing customers. Why not facilitate user experience by including as many payment options? With payment services like Google Wallet, PayPal and Amazon you can let your shoppers pay with all the leading credit cards or electronic checks.

Mistake 4: Not Coming Up with a User-Friendly Layout

No matter how tempting sounds, the inclusion of too many features on your website only goes on to hinder its loading speed. Aim for simplified navigation. Make sure you're making your site as clutter-free as possible accommodating all the necessary information at the same time.

Source: Source by Rahul Ranjan Singh


Starting An Online Business? ECommerce Solutions – The Conclusion

Starting An Online Business? ECommerce Solutions – The Conclusion

Over the past few weeks we have covered the various aspects of setting up an online business and what a business owner needs to create to become successful with their ecommerce solution. Operating any business is hard work offline or online, so by managing both, the business owner takes on the responsibility of dictating offline and online strategies to best suit their business.

By going over the various guides that I have previously created, the business owner will have an online plan of what it takes to operate a successful online business. There are a few extra points that I would like to state that will encourage a business to start trading online, whether it be using ecommerce software or finding a web development company.

Starting and managing an internet business is very similar to managing any other business. Solid, good business practices such as customer service, good appropriate advertising, supplying products and services at a good price and forming long-lasting business relationships, are relevant to an internet business as they are to an offline business.

Some differences that relate to an online business are:

Low Start-Up Costs – When setting up a business online it does not need to cost the owner a great deal. Ecommerce software can be utilised to build and create a solution to sell online for little cost. If the owner decides to go with a web development company then prices can be much more for a bespoke web solution. However the internet is not a place where money and sales are easy to get, it requires planning, creativity, money and significant hard work to get the ecommerce solution working to a successful standard.

Marketing Opportunities – Having an online marketing strategy to promote the business is now an essential requirement. The possibilities for marketing on the internet are huge; these could include social networks, online partnerships or digital releases. The options are far greater online and cost-effective, than offline techniques. A business owner should know there target audience and that is where online marketing can be beneficial as ecommerce software solutions can now pinpoint your area and target particular groups.

Global Audience – A business owner may want to keep their service local but they must realise that the internet is a global tool to drive an international audience to your brand. Your website visitors are likely to come from all over the world so consideration must be taken to have your website readable in different languages, if financially viable. A good ecommerce software package may have this feature available.

I hope these guides help business owners with making that first step into online business. The opportunities online are increasing all the time so all businesses serious about making a successful impact online must use these guides to create their best online solution.

Source: Source by Paul Makepeace


Negative Effects of E-Commerce

Negative Effects of E-Commerce

E-commerce can be a great way for a small businesses to increase their sales and widen their reach. It’s also convenient for consumers, who can buy at their convenience, without having to leave their homes or spend the day fighting queues at the shopping mall to pick up the best deals. However, e-commerce also has negative effects on both consumers and retailers that must be kept in mind before launching an online shop.

Privacy

It is easy to collect a lot of personal information from a consumer using an e-commerce website, sometimes too easy. Since all online transactions are recorded, it’s relatively easy to create an online profile of the buyer, and use that to send targeted advertisements. However, many will agree that this is an intrusion on a consumer’s right to privacy, and it’s something that is heavily regulated on many countries. This means small businesses aiming to establish an online presence using e-commerce need to be aware of the legislation that applies, as mistakes can be costly both in terms of fines and customer trust.

Security

Another negative effect of e-commerce is its effect on consumers’ security. Online transactions are inherently more insecure than those conducted in person because there’s no way to guarantee that the person making the payment is the actual owner of the credit card used. At the same time, when the customer inputs the payment information they risk a third party intercepting it if the website doesn’t comply with the adequate security measures, giving rise to credit card fraud and identity theft. Merchants need to be aware of the risks electronic transactions carry, and work towards securing the systems to the highest standards.

Price Wars

Merchants used to selling at their shop may often find selling online an extremely competitive marketplace. Their products are displayed alongside competitive offers, often from different countries or bigger retailers with access to better wholesale prices. This can affect the retailer negatively, as they cannot sell as much as they expected to actually make a profit, or the consumer’s when online stores cut corners in order to become more competitive or products are purchased from illegitimate retailers because they had the best price.

Returns And Complaints

Selling online means usually a higher return rate on products than when the purchase was conducted in person. This is due partly to the fact that customers haven’t seen the goods in person prior to purchase, but also to the fact that many online shoppers buy things on impulse, and by the time they receive them at their home they have changed their mind and make use of favourable return policies. While a big retailer would have no problem accommodating this, it can be highly disruptive for a small business with limited stock management.

Source: Source by Irene Lizarraga