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5 Small Steps for creating a Sales Funnel

5 Small Steps for creating a Sales Funnel

5 Small Steps for creating a Sales Funnel

Sales funnel is one of the core concepts in digital marketing. If its analysis is properly, taken care of, and the holes its journey points out are duly and instantly plugged; then virtually even an obscure and almost non- existent entity can metamorphose itself into a multi-million dollar leviathan.

From Stranger to a loyal Customer

The name sales/ marketing/ revenue funnel is a bit misnomer,because, while in a funnel when something is poured in, it filters down towards one finite destination; but in sales, at the top, clusters of visitors arrive who may enter sales funnel but only a small fraction of those visitors re-emerge out from the other end. The path website visitors take on for buying a product or service is abandoned abruptly by a large segment of visitors after satisfying their inquisitiveness, so much so that some of them never leave the top of the sales funnel, while the residue reaches the very end. Thus, the journey of every sale starts with a large number of potential customers but ends with a much smaller number of people who actually make a purchase.

The curiosity demands why is a sales-funnel so important? In fact, sales funnel illustrates the path website visitors take before actually making purchases. By peeping deep into this journey of a funnel, we can detect the holes therein, i.e., the places where visitors drop out and never convert into purchases. Thus, we can visualise the customers’ journey from initial awareness all the way, through which one can analyse business and identify areas for improvements.

Stages

Generally, sales funnel stages can be divided into four sections, though they may vary from activity to activity.

Awareness:- This stage includes the largest number of prospective customers. This comprises the stage when a customer’s attention is attracted towards the product or service through any media of marketing viz, tweet, facebook, google or any other channel. The prospective customer gets apprised of your business and your product. The consumer may buy immediately if he had already done research work and is convinced that what you have offered is genuine, reasonable and competitive. It is a right — place,right-time scenario. But more often, the awareness stage is more of a courtship whereby you try to woo the prospect into returning to your site and providing you more business.

Interest:- When potential customers reach the interest stage in the sales funnel, they get engaged in research, comparisons, substitutes, and analysing their options. This is the stage where the number of prospective customers recedes, though the possibility of a sales conversion increases. The prospect requests for more information makes inquiries about the product as also the organisation. This is the moment when you should be equipped with incredible but genuine content to help them, provide every information and convince them. Do not be in a hurry to sell the product or service from the very beginning. This will turn off prospects and chase them away. The target, at this stage, should be to establish your expertise, help the consumer make an informed, decisive decision, and offer your assistance in any way they expect.

Decision:- Once the customer is convinced of the genuineness of the organisation and its product, feels his queries have been fully satisfied, then it is the time for him to make a decision. The customer is ready to buy but might be considering two or more options. Now is the time to make your best offer. It may be free shipping, some discount or any bonus product. It should be offered in such an irresistible way that your lead does not wait but plunge into taking advantage of it.

Action:-At this very bottom of the sales funnel, it is only the customer who acts. The product or service is purchased and the customer becomes a part of your business and its ecosystem. However, your effort should not cease here. Your aim is to incessantly, multiplying the leads and have to focus on customer retention. Express gratitude, follow for the feedback and assure that you are always available for technical support if need be.

Steps to build a Sales Funnel

Step 1– Analyse your audience’s behaviour — the more you know about your audience, the more effective your sales funnel becomes.

Step 2– Capture your audience’s attention — you should have the ability to lure and captivate your audience with your impressive and convincing interaction.

Step 3– Build a landing page — your ads and other content should be convincing, attractive and innovative; so much so that your prospects may have the feeling that they would be missing the offer if not then availed of.

Step 4- Create an email drip campaign — market to your leads through email regularly but not too frequently.

Step 5- Keep in touch — continue reaching to your existing customers, thanks to them for their purchases, offer additional coupon codes and involve them in your social media sphere.

Conclusion

Toconclude, the concept of sales funnel can make you emerge from an oblivious entity to a global powerhouse quickly through the art of scaling out a highly converting offer and winning the customer forever. Avoid shortcuts, do not implement hacks, and invest time to eventually reap the benefits and fruits of your efforts. Ultimately, perseverance pays. Creating and optimising a sales funnel takes time. Satisfy customers queries to impact conversions. Haste chases the customers away. Build out a sales funnel that represents what you want and also what your audience desires. Cultivate, adjust, adapt and last but not the least, find out why your efforts are not yielding desired results.


Marketing and Sales Automation

Marketing and Sales Automation

Automation refers to software that helps a business in optimising its marketing and sales action without any time lag.

All commercial institutions- from small retailers to big corporates, are using automation i.e., ‘combination of electronic and communication technology to expand their reach to a wide spectrum of clientele in order to handle larger volume of business with the desired level of efficiency, accuracy and effectiveness and to exercise a strict watch on costs with the ultimate aim of maximizing profits.

Marketing workflow

Through automation, independent activities are interlinked to form an integrated system by facilitating automatic transmission and processing of information. Many businesses automate repetitive tasks, such as email follow up, social media and other websites actions in order to nurture content and keep them constantly intact and in touch.

The yin and yang of a company i.e., sales and marketing have always worked together. However, though they might go hand in hand in the staple part, there is a huge difference between both the domains.

Their jobs, profiles, responsibility, process and so on are entirely different from each other. As such their automation is also different. Each of the two has its own specific utility and focus in the business world. Both marketing automation and sales automation have their own indispensable existence and importance in any business. Business units invest in both of these kinds of automation to improve marketing campaigns and add efficiency as also to help sales workers in the field by equipping them with advanced technology, better analytics, more agile hardware platforms and more sophisticated software.

Marketing automation generally comprises a software platform that supports a variety of marketing related activities, including automated email marketing, lead nurturing/scoring, ROI analysis, extended CRM capabilities and much more. Whether sales are conducted online or offline, marketing automation can result in the elimination of a lot of labour intensive process of digital marketing channel campaigns.

Marketing automation generally involves:

  • Social media marketing tools
  • Landing page resources
  • Direct mail marketing software
  • Lead generation tools
  • Web analytics program
  • Customer tracking tools
  • Email marketing automation tools
Marketing and Sales

By implementing a combination of most of these on a single automation platform, labour cost is minimised and business intelligence concerning certain marketing campaigns is acquired that leads to expansion of marketing strategies culminating in enviable results.

Sales automation often called sales’ force automation or SFA concentrates on assisting human sales agents. The tools and resources of these products are geared towards a complex sales process involving large volumes of sales. The main task of SFA is order processing. The ability to process orders automatically brings tangible value to both e-commerce and brick and mortar operations. This process may also extend to inventory monitoring tools and sales analytics, which too are no less valuable.

The two are independent but can easily complement each other, though either alone cannot easily cover up the job of the other. Neither of the two can replace the other but can work parallel to each other.

Marketing automation is focussed on customers that are loyal to the business or have the same prospect or mindset. The process analyses the stored data that help in curating the content to deliver the desired specific product. Let us say, if a customer signs up for automation newsletter, then the system will automatically send out the emails to him without you manually worrying about it.

Sales automation, on the other hand, focuses completely on targeted customers. Hence this will focus on those leads that have come up with the help of data analytics modules. Suppose, if a customer buys a product, then he would not purchase it again till the purchased product lasts; but the automated system would send out the options of the products that are related to the product- purchased and the customer might opt for those as well. This all would be done automatically with no manual efforts.

In both cases, you have to concentrate on information gathered, so that you avoid generic message and come up with something impactful and reliable. The content curated would suit the prospects’ preferences resulting in conversion. This makes sales automation more powerful with the involvement of Natural Language Processing and Artificial intelligence. Thus, combined together, though with independent fields to act, marketing and sales automation can save labour & time besides winning a satisfied customer, through automatic and instant liaison with him.


Writing an Author Bio – Examples of Professional Bios

Writing an Author Bio – Examples of Professional Bios

Not only is it useful to know what you need to include in an author bio, it is also useful to see examples of how your vital information should look. This article will cover both what you need to include in your author bio and some examples of tight professional bios.

The Six Rules You Should Use to Write a Professional Bio

  1. Always write in the third person. Your professional bio is not an autobiography. You don’t say, “I have been a ghost writer for four years.” You say, “Jane Doe has been a ghost writer for four years.” It’s easier to trust a bio that appears to have been written by an objective observer.
  2. List provable facts. Don’t waste time sharing your dreams. “Jane Doe has always wanted to pursue writing as a career.” That’s not appropriate here. Only include information that you can back up with proof. “Jane Doe has provided her services independently and through the online employment forums oDesk and Elance.” These are facts that can be confirmed by a search on these forums.
  3. Include pertinent education and experience. If you have taken courses, you may want to include this, especially if your list of provable facts is difficult to confirm independently. Example later.
  4. Bring in memberships. Mention any memberships you have in writing clubs, business groups, etc.
  5. Keep the writing tight. Don’t get wordy. Display your best writing skills. Keep sentences short. Make sure every sentence really needs to be there.
  6. Hook, grab and hold. Make sure your bio includes something that is unique about you. Give the reader something to remember about you.

These rules don’t have to be applied in the order given. All you really need to do is include as many of them as possible. You may not have any education. Don’t fret over it. Build up your experience so you can change your bio.

Examples of These Rules in Action

“Denise Rutledge has been working with writing challenged clients for over four years. (How long you’ve been providing a service is useful information.) She provides ghost writing, coaching and ghost editing services. (What your services are is also useful) Her educational background in family science and journalism has given her a broad base from which to approach many topics. (Education and experience.) Her writing skills may be confirmed independently on oDesk.com and Elance.com. (Provable facts.) She especially enjoys preparing resumes for individuals who are changing careers. (Hook, grab and hold.) You may learn more about her services at Writing as a Ghost.com. (Second hook, grab and hold.)”

“Writing challenged clients” in the opening sentence is also a potential hook, grab and hold.

“Jane Doe writes SEO articles for businesses that want to see their Google search rankings surge.(What she does.) Her articles have appeared in a number of e-zine sites, including EzineArticles.com, ArticlesBase.com, HubPages.com and TRCB.com. (Way to confirm her skills.) She contributes articles about SEO techniques regularly to Site-Reference Newletter.com. (Her experience level.) Her articles focus on balancing informative with SEO needs–but never at the expense of providing an entertaining read. (There’s the hook.) Learn more about how Jane’s SEO articles could grow your business by visiting her blog at JaneDoeSEOArticlesBlog.com.”

You might notice that neither example includes a membership. If a rule doesn’t apply, don’t worry about it. If you have to weigh which is more valuable, experience always wins.

Source: Source by Denise Rutledge


Social Media Strategy and Branding: What Are the Eight Functions of a Brand?

Social Media Strategy and Branding: What Are the Eight Functions of a Brand?

A world class brand has 8 functions. It is critical to understand these functions to create a world-class brand. In a New Media Age, a marketer must have a solid understanding of branding. Social Media is a god send for a marketer. In order for this great tool to work, a marketer must be able to drive customers to their brand, at the exclusion of all other brands.

The great part of social media is its incredible scale. This is also its greatest drawback. In social media there is just so much content. People have to come to your product for social media to work—and this is why branding is critical.

The eight functions of a brand are IDENTIFICATION, PRACTICALITY, GUARANTEE, OPTIMISATION, BADGE, CONTINUITY, HEDONISM, AND ETHICS. Let me briefly summarize each of these functions.

A brand clearly identifies a product and clearly explains why that product is different than the other products in that market space. Simply, a brand is the thing that sets a product a part from all other products. It helps a consumer make sense of an offer. Simply, the brand will identify a product for a consumer. A brand will act as a lighthouse for a consumer, shining a beacon in their eyes, in order that they will know what products to select in a flooded marketplace.

Products and brands all have a “story”. With so many products in the marketplace, a consumer needs a mechanism to explain, in simple terms, what a particular product is, and why that consumer should select that product. A brand saves time and energy for a consumer. People know that this is the product they want at this time. On a hot day, after a hard day’s work, a consumer wants a place to regroup. Where do you go. You go to a building that is clearly marked (branded). You go to this building because you know that you can sit down a relax in this building. Over a long series of touchpoints, the product has assured you that sit in this building a enjoy this product.

A brand guarantees the product. The brand communicates to the consumer that if the product doesn’t work out as expected, the money or the product will be replaced.

A brand creates an image for a consumer. It creates a badge. The use of this brand communicates to other people that you are “successful”. A certain car is used by successful businessmen. Other cars might more sense, economically, to buy, but this car conveys “success”. If you drive this car, the brand gives you a badge.

Brands create a sense of satisfaction and trust. They create continuity. A bank’s symbol conveys that it has been in business for 200 years. If you bank there, the brand tells a consumer that their money is safe, and in good hands. When you buy a house, and there is a hurricane, a certain insurance company puts you in good hands. Brands a create friendship with customers in the social media age. This creates a relationship. It is relationships based on friendship that motivate a customer to buy.

Brands are hedonistic. The relationship between a customer and a product creates a friendship that leads to enchantment and attractiveness of the product. The hedonism of a brand creates loyalty. To create this enchantment, logos, theme songs, and phrases are created that communicate the experiential rewards.

The satisfaction that the product brings is linked to responsible and ethical behavior. This responsibility solidifies the relationship between the product and consumer and creates the long term relationship that leads to brand.

Some brands have succeeded in proving with their slogans that they know and understand what their fundamental task is: to transform the product category. A brand not only acts on the market. It organizes the market, drives a vision, creates a calling, and develops a clear idea of what the category is all about. Too many brands wish only to identify with the product category. In social media, products and consumers create a two way friendship.

Source: Source by Dean Hambleton


The Importance of Public Relations As Part of Your Marketing Mix

The Importance of Public Relations As Part of Your Marketing Mix

What is the importance of public relations? Most small businesses do not invest in public relations (PR); however as a small business owner, you need to commit to a PR program for your business growth. What's the return on investment for public relations? Building a strong brand identity will result in more awareness and credibility for your business and its products or services. Higher awareness will help you gain market interest and market credibility.

What is a definition of public relations?

PR is about using communication tools and strategies to build relationships with various "publics", such as the business community, customers, suppliers, media, government levels and more. Traditionally this is done through press releases, radio, television, newspapers and magazines. In today's digital online environment however social media and social networking have become part of an integrated public relations program. PR can influence people's perceptions and opinions.

Your PR plan needs to focus on building awareness of, and image for, your business and its products and services by:

  • Producing stories and articles for media outlets (both online and offline); Making connections with local media;
  • Monitoring relevant media channels (such as social media monitoring) for public comment about your business, your marketplace and even your competition;
  • Developing a crisis communication plan and managing crises that arise and threaten your business and / or product image;
  • Getting involved with the community and target market through special programs and participation in events;
  • Developing a social media plan to connect with online social networks (there are more than 300 but the main networks are Facebook, Twitter, LinkedIn); including social media news releases, blogs and forums.

Most public relations plans focus on first identifying the challenge, then building the objectives of the campaign, next building the communication tactics and messages, and finally monitoring results and revising as necessary. This work needs to be ingoing: first one challenge (such as brand recognition), then another challenge (such as brand credibility), then another challenge (such as new product introduction), and then so on.

In today's digital environment, PR campaigns can be rolled out very quickly, and the impact of the campaign can also be very quickly measured. Public relations will help you launch social networking programs. Learning how to use PR in your small business is key: social media and social networking provides you with low cost communication channels but you still need to learn what to say, and how can you hurt your brand identity.

Successful small businesses focus on a mix of public relations, social media, online and offline advertising, direct marketing, and personal selling as part of their marketing efforts for building their brand. Strengthen your marketing plan by adding PR to the plan and ensuring that you build measurements into the campaigns: you need to know what works, and what does not work in communicating with your market and with your public.

Source: Source by Kris Bovay


Marketing Manual Sample Outline

Marketing Manual Sample Outline

The key to success in any business relates a large part in your ability to market your product or service. Often MBA students spend years studying marketing as it encompasses and relates to nearly all business operations. If you own a small business you know the value of marketing, even if you do not have an MBA or a specialized MBA in Marketing.

One thing I found helpful in our company was to thoroughly outline what steps we would take to market our products and services. Our company is a franchise company, which specializes in mobile car washing. Although our company which generally provided services with only a few actual products, this marketing outline will help you design an over all marketing strategy for your company. You need one, even if you are a small company and one-man or Woman show.

It helps to draw on past experiences and to think on things, which worked in getting new clients. Ask yourself where have my best clients come from, because obviously you would like to get many more of those. Here is a sample outline we used; yours will be different of course but if you print this out and then make comments in the margin, then redesign yours to fit your specific knowledge, expertise and business model you will be able to use this as a launching board to designing a World Class Marketing Manual.

MARKETING MANUAL

I. FREE PUBLICITY

A. Newspaper

B. Radio

CTV

D. Cable

E. Newsletters, email newsletters

F. Publicity Stunts

II. FUNDRAISERS

A. Credit Cards Pre-Paid

B. Give aways and funding events

1. Social Booster Clubs

2. Churches

3. Non-Profit Groups

4. Student Groups

5. Service Clubs

C. Walk-A-Thons

D. Bike-A-Thons

E. Dollar Distribution

F. Co-Offers (Other Businesses)

G. Publicity

H. Marketing Opportunities

III. FAX, E-MAIL MARKETING

A. Fax Lists and E-mail lists

B. Fax On Demand

C. Fax Etiquette and the Law, Do Not Registries

D. Sharing Faxing and servers

E. Sharing Lists

IV. CHAMBER OF COMMERCE

A. Membership Drives

B. Neighborhood Watch Programs

C. Red Ribbon Week

D. Internet Virtual Stores

E. Door Prizes

F. Open Communications

V. PROMOTIONS

A. Car Wash Clubs, Customer Discount Clubs

B. Fleet Sales and Corporate Discounts and Programs

C. Ride Share Programs

D. Corporate Employee Program

E. Coupon Books

F. Gift Certificates

G. Good Fax Letters

H. Detail Direct Sales Coupons

I. Bingo Certificates

J. Ladies Day

K. Run For City Council or sponsor a small business candidate

L. Contests

VI. CO-OP

A. Types Of Businesses

B. Domino's Pizza

C. Car Clubs

D. Kinko's

E. Other Franchises

F. Leads From Franchisor

G. Distribution

H. Reasons And Savings

I. Potential Contacts And References

VII. SALES

A. Franchisor

B. Teams

C. Methods

D. Mail

E. Phone

F. Faxing

G. Rainy Days

H. Competition

I. Direct Sales / Telemarketing

J. Competition

K. Contract Selling

L. Employee Sabotage

VIII. ADVERTISING

A. Yellow Pages

B. Newspaper

C. Radio

D. Newsletters

E. Programs

FTV

G. Cable

H. Signage

I. Flyers

J. Distribution

K. Key Chains

L. Pens-Pencils, refrigerator magnets

M. Word Of Mouth

N. Press Releases

Source: Source by Lance Winslow


5 Reasons Why Research Is Important

5 Reasons Why Research Is Important

Choosing a niche can literally make or break your internet business, so it is very important to make sure you research all your prospective niches before you choose one to enter. There are many reasons why you must do your research; we will look at five of the most important reason in the article that follows.

1. You do not want to enter a niche with little interest.

When you choose a niche you want to make sure there are a lot of people interested in the niche. There are several ways you can go about researching this, but you stand to lose a lot if you do not do it properly. If there is no interest in the niche you choose you are certainly not going to find buyers, and you will not get traffic either. Without either of these it is just about impossible to make money in a niche.

2. You do not want to enter a niche where there are no buyers.

A lot of niches have what are considered freebie seekers. These are the people that come to your site only looking for what they can get for free. There will be some buyers, but by really researching and understanding what people in the niche are looking for you can avoid choosing a niche with a large majority of freebie seekers. This way you can focus your attention to something that can bring in a lot of sales and revenues from people who are not afraid to spend money.

3. You do not want to invest your time building a site in a niche with no search traffic.

Two of the best ways to get traffic to your site are Search Engine Optimization and Pay Per Click. SEO is where you get listed in the results pages for searches, these are called organic results. Pay Per Click is where you pay for the sponsored ads on the results pages. If a lot of people are not searching for your keywords you will not do any good to be listed in either spot, because there will not be traffic to the results pages. Basically you want to make sure there is a lot of search traffic coming to your keywords before you choose that niche, because SEO and PPC traffic are both driven through search engine searches.

4. You want to choose the best products to affiliate yourself with.

If there are not great products to affiliate yourself in your niche you will either be choosing products your customers will not like or you will not have any affiliate products. This will drastically bring down the revenue your site could be making, so make sure you find some great products before you choose a niche for sure, and even try some out before you promote them. Customers also will not trust you for future purchases if you affiliate yourself with sub par products.

5. You want to build a content site people will come back to.

That means you need to know a lot about the niche. This is also called an authority site. You want people to be able to come to your site and ask you questions that showcase your knowledge on the niche, if you can not answer the questions you will quickly lose your following of loyal visitors. You just need to make sure you know enough about the niche before you launch a site in it.

Conclusion

As you can see it is very important to research niches before choosing one at random to start your online business. Doing so can mean the difference between struggling along trying to earn a few dollars, or making as much money as you can handle.

Source: Source by Michael Oksa


The Advantages and Disadvantages of Google Penguin

The Advantages and Disadvantages of Google Penguin

In April this year, Google rolled out their newest version of the search engine algorithm, the Google Penguin. This update, compared to earlier updates, aims to decrease the rankings of websites and webpages that use black-hat SEO techniques. Google believes that by doing these, more people will be able to find what they really need, without having to look over hundreds to thousands of results.

How Does It Affect Web Businesses?

Different websites have different page ranks given to them by Google. This page rank determines their frequency of appearing on the search results supposed they are related to the search keyword used by the user. For example, if the user is searching for “jewelry and watches”, and your website deals with jewelry and watches, you will have a higher page rank compared to others, getting you on the first or second pages of the search results.

Through correct use of various SEO techniques, website owners can “manipulate” the results, earning them a higher page rank so that they can appear on the first page. However, with the introduction of the Google Penguin update, users of black-hat SEO techniques (e.g. keyword stuffing, cloaking, etc.) will be penalized and will be given a lower page ranking, putting them in a disadvantageous position (e.g. putting them on the last pages of the search results). Those who use SEO techniques that Google allows, however, are not affected that much by this recent update.

The Advantages of Google Penguin

This update is especially advantageous to website owners that do not make use of black-hat SEO techniques, and instead, using legit SEO techniques that are allowed by Google. This will greatly increase their page rank, netting them more customers in the process (as these websites will appear on the top pages of the search results).

This update is also advantageous towards customers who depend entirely on the Internet to find websites that offer the particular service or item they are looking for. With this update, they can find more reliable websites, avoiding spammy websites in the process, letting them find the ones that are more capable of providing them with the item or service they are looking for.

The Disadvantages of Google Penguin

However, this recent update puts small businesses effectively out of business. This is because many of these small businesses rely on SEO techniques to keep up with larger, more established businesses. With the introduction of this update, not only are they penalized for using SEO techniques, but they are also given a lower priority on the search results, thus making them lose traffic and, then, profits.

This update, according to small business owners, also prioritizes large companies over smaller ones. This is because large companies are able to promote without having to resort to SEO techniques and make use of expensive, non-SEO techniques, something that small businesses have no access to. This update, they believe, is truly unfair and should be reviewed to give small businesses a fighting chance against larger companies. Due to this, a petition has been started to make Google reconsider this update.

Final Words for Google Penguin

While it may have its own share of advantages and disadvantages, Google should still consider that there are many small companies (and large ones, as well) that still depend on SEO techniques. Therefore, Google should put out an update that is not only beneficial for large companies, but for small companies as well. This will give both large and small companies a fair chance of marketing their services, letting them compete on the same ground.

Source: Source by Ramkalyan Rajarammohan


Influencing Consumer Behavior Through Social Networking

Influencing Consumer Behavior Through Social Networking

Social media has gone from being just a place to meet people and make new friends to a virtual sales floor. Whether on Twitter, Facebook, MySpace or other social networking site, you can find many businesses and sales-minded individuals putting their product on display. They are not only selling themselves, like the rest of us, but their brand. Because of the different type of appeal they wish to have, they’re are certain rules they must abide by in order to achieve the social influence they intend.

It’s very important to appeal to all in order to sell to the most. It is a number’s game so with that in mind, business leaders and other entrepreneurs must present a personality that will be liked by many.

The first step in creating an attractive profile is to make it friendly. Most social network users prefer to enjoy their time online in a relaxed manner. Pressure, in the form of multiple tweets and spam like messages, will only pressure a person to move on to the next page. We want to have our online experience be an exploratory one, we want to learn about others, we want make connections. In order to present a friendly profile, businesses should take the time to set up a complete profile by filling in all the fields. A profile without information about the operator is boring; there is nothing to hold our attention. Another important part about keeping the attention of potential clients is having fresh content. Staying up to date with the social trends is a must and will bring more users to your profile. If one person sees an interesting tweet or post on your page, they are likely to mention it to a friend and word of mouth advertising takes over.

It’s almost important to not overdo the posts and tweets as people will see it as “attention-needy.”

I don’t think it’s important to separate your personal and business accounts but actually can be a nuisance to have to juggle both. If your personal page is operated honestly without too much personal information, it might be the best way to come across as a people-friendly business owner.

Anything that might shut off any group of the population should be avoided. For example, political, religious and other controversial information should not be on your profile. You don’t want to give people a reason to dislike you as that dislike is likely to be directed at your company. The purpose of the profile is to influence consumer behavior in your company’s favor, not to invite debates.

If you end up having more than one social media site, which is recommended, you must be sure that all the profiles are consistent in what they display and represent. Different sites have different tools and it’s good to make use of them but over all, keep the focus on maximizing business.

Also, remember, whatever you put on the internet is permanent so choose wisely what you want to reveal to people. You can always delete a post but most users will have seen it before you are able to delete. Deleting can also make you look doubtful and you do not want to create doubt when trying to increase sales.

Always keep the long run in mind when you post information or tweet ideas. Present yourself as a smart, aware, worldly business owner and your business will gain the same reputation.

Social media is the modern day market place, do not miss out on one of the most effective means of influence marketing and a great tool for customer relations management. Join, but operate with care.

Source: Source by Wagma Mohammadi


Print Catalog Vs Digital Catalogs

Print Catalog Vs Digital Catalogs

I believe that in certain industries, print will remain strong for several more years but one can’t avoid the transition over to digital entirely. Just like marketing your website presence, you have to adapt to the latest marketing strategies to stay at the forefront, and you need to cover multiple avenues to be successful at reaching your full market target.

The same thing goes for multi-page brochures and catalogs. Adapting your presentation to how your clients access their information is vital to surviving. For those who require catalogs and brochures for their company, it is important to understand how your clients are currently accessing your information and how they may be accessing it in the future, for those companies prepared will be successful. So, it is important to understand the value both print and digital catalogs can offer your clients.

Printed materials still offer some advantages over digital materials. For one thing, when you present someone with a printed catalog or brochure, they are inclined to stop, hold it and look at it. More attention is given to that piece and they are more likely to spend time looking at it. It might even sit on their desk for a couple of days giving you a greater chance of getting your client to look at your catalog and following up with them. When going onto the internet, we already have the mindset to “scan” through everything. According to website marketing statistics, you have 6 seconds to explain to the viewer exactly what you do and why they should choose you. And unless they know that they want to go just to your website to view your catalog, and that they remember your website name, you may end up being part of a list of options between similar companies fighting for your client’s attention. Therefore, you have a better chance of truly grabbing the attention of your customer by giving them a printed catalog or brochure.

However, there are probably lots of companies that offer the same service as you and probably also dropped off a printed catalog, but what will convince them to keep your catalog over theirs is the professional quality, effective layout and clear design value that shows with your catalog. Companies who care about their clients will show it in how they represent their product and service to their client and the client will value the effective design by keeping your catalog.

But that just covers one aspect of reaching your customer. So you have now reached them with visually appealing, informative information through your catalog and now they are ready to use your services. Most people nowadays will likely first go to your website to reaffirm their assessment of your company and then maybe place an order online or contact you at that time. To cover all your bases, you should have a comprehensive digital catalog that reflects your printed catalog. Your digital catalog should be just as informative if not more and should be designed specifically for easy navigation and shopping online.

Digital catalogs have an upside of having no printing costs and being friendlier to the environment. Updates can be made fairly easily and the functionality of your digital catalog can be very efficient and helpful to your client. It is very important to give your digital catalog due diligence in the design and function of it.

What will make you a valuable asset to your customer is showing them how you can meet their needs by offering access to a highly effective printed catalog and efficient and easy to use digital catalog, proving to your client that regardless of how their business functions, you are prepared to accommodate their needs now and in the future.

Source: Source by Helize Vivier