The impact of modernization has shaped the time management of businessmen in such a way that, professionals become choosy even to read emails. The particular behavior has brought a lot of challenges against other businesses trying to prospect via sales emails. Thus this shift in technology is also indicative of tolling salespeople to shift from old-style to modernization.
To write impressing statements is actually a great technique to make the prospect taking actions, but the tricky part is how do we get it right? I am pretty much sure that a lot of sales professionals do not understand why their sales email are always cold.
Let us have a look at what has made sales emails not to bring average results but excellent ones.
Shortness: writing short sales emails saves first from shying away from the actual meaning of the content. Second, it saves the reader's time to attempt looking at what you can offer. Moreover concise sales emails go straight to the point, and then allow the reader to understand clearly.
Clarity: a salesperson who has a clear picture in mind will know what to tell a prospect concerning his / her product solution. As a result, chances of the prospect to get confused about your message becomes very slight.
With the traditional way of writing sales email, we used to start introducing ourselves and the company we are promoting. Of which the idea is not bad at all, because ultimately the prospect would want us to identify our legal entity. But, instead I would prefer to place these details at the bottom of the message as signature.
A sales email that catches the eyes of readers, start by talking about the prospect's possible problems and needs, for that is what he / she wants to hear. Then in the end close with a call to action. After having compiled a short and concise message, which of course is within 100 words, consider now the time of sending it into the prospect's inbox. We do not want it to be sent in the wrong timing.
A lot of people will tell you that I do not read cold emails, which is absolutely untrue. The truth is, we send sales emails onappropriate times that end up being suffocated by newer emails. According to observation 40% chances are like your email is to be read in the morning, for certain people have a routine of reading emails as first thing before work. The likelihood of opening emails increases again between tea-time and lunch-time, because people tend to catch-up with emails during free times. In addition if the email is still just one way, before making a call paraphrase your words and send another one a few days later.
Therefore, well summarized emails with ease of understanding are already a half way covered. Make your journey to complete by getting there at right time, and giving it 80% chances to get a reply.