It is true that the personal ability of dentists matters a lot when it comes to attracting the patients. But, you also need the conscious efforts in order to let the potential clients know about your practices. This is done by means of marketing. Marketing is the perfect technique to be visible among the masses. Through marketing, you get the visibility among the individuals who can further turn to your clients.
There are a variety of marketing methods prevalent today, which can be used for dental practices. Starting from the conventional ways of marketing, today we have new modes of digital marketing to attract internet users. The conventional ways of marketing include television ads, radio ads, print media ads and more; whereas in the new age digital marketing, we can include Search Engine Optimization (SEO), Social Media Marketing, Content Marketing, Pay-per-Click (PPC) and Email Marketing.
In this write-up, you will get a concise idea about the methods of marketing that you can use for dental marketing.
Conventional Dental Marketing Methods
Radio Marketing: Every week, several hours are spent by the people in their cars where the radio is their major source of entertainment, news and more. So, radio marketing has been thought to be a better way to reach among those audiences.
Television Marketing: However, the internet has changed the definition of entertainment, but still television is a major source of instant entertainment today. TV commercials play a vital role in getting the attention of the audiences. So, it is also a good conventional way to reach among the masses.
Print Media Marketing: Newspapers and magazines are still great sources of information. Advertisements published in print are undoubtedly one of the major sources to marketing the dental practices.
Dawn of New Age Digital Marketing Methods
Of course, the above-mentioned conventional methods have been proven to be very effective in the past few years. But, despite all the effectiveness, these methods are very costly, especially for the startups and the small business units. If you are running a local clinic then investing the conventional methods may not be the feasible option for you.
But, with the advent of the new-age digital marketing methods, the small businesses have found a way that they could not only afford easily but can also start the marketing totally free-of-cost. However, it is highly recommended to the dentists and the dental firms to invest in the services of some digital marketing agency, to get the best results.
Apart from the cost-effectiveness, there is one more reason why digital marketing methods are beneficial for your dental firm, and that is people’s inclination towards searching for everything on the internet. With the help of digital marketing, it has become possible now for small firms to compete with big business units.
Moreover, the digital marketing methods give you a chance to build authority online. With digital marketing methods, you can build a strong social media presence, stay on the top position on the search engines on certain keywords, show your expertise via articles and blog posts and video posts and can do a lot of other things.
Digital Marketing Methods for Dental Practices
There is no doubt that a huge number of client-base for every service comes from internet resources, and therefore, the digital marketing becomes necessary to be visible among the potential clients. First of all, let’s understand what the major sources are wherefrom the internet search begins.
#Where People Search about Dental Services
To understand the concept of digital marketing, it is necessary to understand first what the sources are, where people search about the services on the internet. There are four major sources, which individuals consider:
Search Engines: It is needless to mention that Google search is the major source, where most of the people search for the services. Bing is another search engine, where people consider for searching.
Social Media Sites: The social media sites offer business profiles or pages, and the people are well-aware about them.
Video Hosting Sites: The video hosting sites like YouTube also have become the platforms for the individuals, where they like to get info about various aspects.
Blogging Sites: However, a mammoth volume of people reach to the blogs via search engines, but still the searches on the blog sites can also be considered as the sources for the people to search.
These aspects give a concise idea about where you have to promote your dental services to grow your practice. Apart from them, there may be some other sources also to reach among the masses like getting the list of emails and do the email marketing, adding the links on different websites and a lot more.
Now, let’s have a look at the digital marketing methods that you can use for the promotion of your dental marketing services.
#Raise Search Engine Ranking
There are two search engines, which are prominently in the picture, i.e., Google and Bing. On the other hand, there are some regional search engines also such as Yandex, But, in the international scenario, Google and Bing are the search engines, on which the focus is given, and that is done via the SEO process.
However, SEO is a vast process, but we can understand it concisely in a few points.
The website is audited first, and it is identified what changes it requires from SEO point-of-view.
Keyword research is done. Keywords are the phrases, which people search for finding the dental services. Keywords are either estimated by the experiences of the digital marketing or the dental experts or are researched via various keyword research tools.
Content is created on the website for SEO purpose, and the keywords are added to the web pages as well as titles.
The meta description is included with appropriate keywords.
Your website is optimized in various ways as it should be mobile friendly, secure and fast.
Off-site optimization is done by link building (adding the link of the website to other sites) and the content creation on the external website.
Updating stuff on social media, video uploading on YouTube etc. are also some of the perfect ways to increase the ranking.
Adding your services to the search engine directories such as Google My Business and Bing Places is a major part of the SEO process. You can add your location, services, working hours etc. in these directories. Your location is also added to Google Maps and Bing Maps when you list your business in these directories. People can reach your location using their mobile phones via their GPS.
These are some of the aspects of the SEO process, which can be accomplished. In the above-mentioned points, social media marketing, content creation, and video marketing have also been mentioned. These procedures are also taken as the standalone ways of digital marketing as they not only help in the ranking of your website but also provide you a way to build your authority in the market.
#Blogging and Article Writing
This is a procedure, which is accomplished for the content marketing, plus is also helpful in the SEO process. The major benefit of the content marketing is building your authority online.
First, you need to maintain a blog section on your websites. Besides, create the external blogs and update it regularly. On the other hand, add the articles on the articles sites and do the guest blogging. You can write the blog posts or articles on the following.
Give tips to people about dental care.
Tell them the easy solution to their problems.
Make the people aware of different aspects of dental care, like what consequences they may face when they are not doing the appropriate care and a lot more.
Tell about your services occasionally, but don’t do this so frequently.
Besides, you can add whatever is helpful for the readers. It builds your authority in the market. For a perfect instance, you can see the blog space of Ultimate Dental Services, where you can find the blog posts on different facets of the dental care.
#Social Media Marketing
Strong social media presence is one of the great ways to build the online authority. You are required to maintain a business profile or page on the social media platforms. Like blogging and article writing, you can aware the people about different aspects of dental care by the means of social media platforms also.
Social media has a huge scope, and you can do a lot via these platforms. You can add the images and pictures of your dental firm or clinic, various cases and a lot more by the means of the social media platform. You can see the Facebook page of a Dentist as an example, where you can find all kinds of stuff you need for your business page or profile.
Video marketing – this is one of the most effective methods of marketing any types of services, and when it comes to dental services, they provide a huge scope. The dental practices have a lot of practical aspects, which are needed to tell through the demonstrations. It is needless to mention that videos are the ideal ways to demonstrate your services, various aspects of dental care and more.
A number of dentists have their channels on YouTube, which are the perfect instances in this regard. Some best examples of dentists’ videos can be witnessed at the channel of Lowenberg Lituchy & Kantor.
#Rating and Reviews
The rating and reviews are one of the most beneficial aspects for the dental care marketing. According to a survey conducted in 2010, 53% of dental patients said that the online reviews and ratings are the deciding factors for them to choose the dentists. Now, in the year 2019, the significance or reviews and ratings has been increased a lot.
#Pay Per Click (PPC) Advertising
Pay Per Click (PPC) is a form of internet advertising, in which the advertisers pay every time when their ad is clicked on Google or Bing or the social media platform. Google AdWords and Bing Ads are the major PPC networks. On the other hand, social media sites also provide PPC now, in which you can sponsor your posts. Facebook Ads with unique targeting option is one of the ways that you can use.
Email newsletters and there are a lot of other aspects, which can help you in the growth of your dental services.
To Sum Up
The above-mentioned ones give a concise idea about digital dental marketing. But, dental marketing is a vast process, and you can get the best results by availing the services of digital marketing experts.
You can get in touch with us for the digital marketing experts for your dental practice. We have a team of digital marketing experts, who are well-versed in the dental marketing and can help you in the growth of your enterprise.