Regarding your online presence, your website is, in essence, an ambassador for your business. Through it, you present your small business to your customers so they can understand all you offer.
Are you conveying a clear and compelling message through your website content? Here are 5 tips for writing website content that engages your niche market:
1. Make your copy current
Don’t assume you can toss any old article or other form of content on your website to fill up space and engage your site visitors. People check out… and stay on… websites that offer timely and useful information. Update your site regularly on what products and/or services your business offers.