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A Critical Review of Michael Gerber’s E-Myth Mastery With an Emphasis on the First Part

A Critical Review of Michael Gerber’s E-Myth Mastery With an Emphasis on the First Part

Introduction

Upfront, I should provide some insight into who I am and make it clear exactly way I chose to critically review Michael Gerber’s “E-Myth Mastery.” Knowing a little bit about me and the reasons way I chose to review Gerber’s book should give any readers of this article an idea of my personal perspective, which could help in sniffing out biases and allow them to come to their own conclusions regarding the book. I consider myself a fairly objective individual though, and believe my analysis to be only partially biased in one respect, but that in itself could be a bias. You decide.

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These Shark Tank Winners Share Tips for Swimming with the Big Fish

These Shark Tank Winners Share Tips for Swimming with the Big Fish

Raise your hand if you’ve ever daydreamed of starting a business with your best friend. Maybe you had the conversation after three-too many happy hour sangrias or maybe it’s something the two of you have been discussing for years. Jennifer Paschall and Gita Vasseghi, co-owners of No Mo-Stache, managed to turn this longtime dream into their reality.

How? Well, hard work, of course.

Paschall owned a Los Angeles waxing salon and Vasseghi was a fashion executive. Together, they were passionate about women feeling empowered to look their best while on the go. The result was the world’s first portable lip-waxing kit, coined No Mo-Stache.

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Social Media Internet Marketing – If You Can Do it Once You Can Do it Twice

Social Media Internet Marketing – If You Can Do it Once You Can Do it Twice

The statement, "If you can do it once you can do it twice if you did it on purpose" is used with some frequency in this article on social media internet marketing as well as all over the marketing literature in one form or another. I have been asked to write an article devoted to what my own thinking is behind that statement. I had not thought to write this article on my own because I have been saying that as a trainer for a very long time and it is so basically fundamental (in my mind) that I forgot how important it is to really understand this concept. In my opinion these counts as one of those fundamental keys to successful internet marketing.

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18 Books That'll Train Your Brain and Improve Your Thinking

18 Books That'll Train Your Brain and Improve Your Thinking

 Wish there were a gym for your brain? Your muscles need exercise to increase energy, strength, and dexterity — and so does your brain.

Reading, puzzles, and other mental activities improve memory and learning capacity so you process information more efficiently. Ready to see how much it benefits your performance at work? Find your favorite books below and get started.

Books That Increase Intelligence

  1. “Tactical Thinking: 50 Brain-Training Puzzles to Change the Way You Think”
  2. “Train Your Brain”
  3. “Think Like a Freak: The Authors of Freakonomics Offer to Retrain Your Brain”
  4. “How We Learn: The Surprising Truth About When, Where, and Why It Happens”

1. “Tactical Thinking: 50 Brain-Training Puzzles to Change the Way You Think

Charles Phillips

Work puzzles created to develop and train your intellect. From warm-up exercises to advanced “simulators,” your brain will get a real workout.

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Top Ten Diwali Gifts Preferred by Delhiites

Top Ten Diwali Gifts Preferred by Delhiites

Extremely hot summers, chilling winters, crowded roads and high level of pollution; nothing can dampen the festive spirit of Delhiites. People, who call this city home for years, have a grand way of showing off their love through gifts. Diwali, the festival of light and celebrations like Dhanteras related to it, are one of those times when Delhiites shop for the maximum amount of gifts. Not only that, they also expect an appropriate gift in return. So, it takes careful consideration while shopping for Diwali gifts for all those people living in the capital city of India.

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5 Ways Startups Can Drive Massive Organic Growth

5 Ways Startups Can Drive Massive Organic Growth

It can feel like a David and Goliath scenario.

As a startup, you may be tempted to look at the established giants in your niche and believe you have no chance of beating them. They have the reputation, reach, and budget to acquire and retain customers.

But if the biblical allegory teaches us nothing else, it does demonstrate that an informed and savvy underdog can defeat a perceived champion.

Easy? No. Quick? Nope. But 100% doable.

How? By achieving organic growth.

Download your free marketing goal-setting template here. 

No matter who or where you are, or how much money you have to work with, a sustained and focused plan to organically grow your audience, reputation, and customer base can deliver big, big results.

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Small Business Tips: Marketing to CFOs

Small Business Tips: Marketing to CFOs

Why Customer Needs Must Drive Your Copywriting & Marketing Strategies

As a small business do you market some or all of your products and services to larger corporations? Today’s Chief Financial Officers (CFOs) require concise and clear information to aid them in making timely, informed decisions about their needs.

These individuals, on a daily basis, digest significant volumes of information and data in their roles as finance professionals. Your goal, in marketing to CFOs, is to stand above the “chatter” with a consistent message across all channels that speak to their needs.

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The Startup Founder's Guide to Cap Tables

The Startup Founder's Guide to Cap Tables

If your startup were a Netflix series, the cap table would be the credits rolling at the end of each episode. For any up-and-coming founder, it’s crucial to have a detailed understanding of who owns what at each stage of the business. This is true whether you’re doing diligence for raising money or simply incorporating a new business.

Take control of your success with the help of this free business plan template  and checklist.

The capitalization table, or cap table, provides the information you need for a clear understanding of your company’s ownership. In this post, we’ll dive into what a cap table is, and how to use it.

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How to Design and Layout a Coffee Shop Or Espresso Bar

How to Design and Layout a Coffee Shop Or Espresso Bar

If you are planning to open an espresso bar/coffee shop, then developing an efficient store design and layout will be one of the most important factors in positioning your business for success.

Speed of service is critical to the profitability of a coffee business. An efficient ergonomic store design will allow you to maximize your sales by serving as many customers as possible during peak business periods. Even though your business may be open 12 to 16 hours a day, in reality, 80% of your sales will probably occur during 20% of those hours. Coffee is primarily a morning beverage, so your busy times of day (those times when you are most likely to have a line of waiting customers), may be from 6:30AM to 8:30AM, and then again around lunchtime. If you have a poor store layout, that does not provide a logical and efficient flow for customers and employees, then the speed of customer service and product preparation will be impaired.

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