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5 Small Steps for creating a Sales Funnel

5 Small Steps for creating a Sales Funnel

5 Small Steps for creating a Sales Funnel

Sales funnel is one of the core concepts in digital marketing. If its analysis is properly, taken care of, and the holes its journey points out are duly and instantly plugged; then virtually even an obscure and almost non- existent entity can metamorphose itself into a multi-million dollar leviathan.

From Stranger to a loyal Customer

The name sales/ marketing/ revenue funnel is a bit misnomer,because, while in a funnel when something is poured in, it filters down towards one finite destination; but in sales, at the top, clusters of visitors arrive who may enter sales funnel but only a small fraction of those visitors re-emerge out from the other end. The path website visitors take on for buying a product or service is abandoned abruptly by a large segment of visitors after satisfying their inquisitiveness, so much so that some of them never leave the top of the sales funnel, while the residue reaches the very end. Thus, the journey of every sale starts with a large number of potential customers but ends with a much smaller number of people who actually make a purchase. read more


Marketing and Sales Automation

Marketing and Sales Automation

Automation refers to software that helps a business in optimising its marketing and sales action without any time lag.

All commercial institutions- from small retailers to big corporates, are using automation i.e., ‘combination of electronic and communication technology to expand their reach to a wide spectrum of clientele in order to handle larger volume of business with the desired level of efficiency, accuracy and effectiveness and to exercise a strict watch on costs with the ultimate aim of maximizing profits. read more


Writing an Author Bio – Examples of Professional Bios

Writing an Author Bio – Examples of Professional Bios

Not only is it useful to know what you need to include in an author bio, it is also useful to see examples of how your vital information should look. This article will cover both what you need to include in your author bio and some examples of tight professional bios.

The Six Rules You Should Use to Write a Professional Bio

  1. Always write in the third person. Your professional bio is not an autobiography. You don’t say, “I have been a ghost writer for four years.” You say, “Jane Doe has been a ghost writer for four years.” It’s easier to trust a bio that appears to have been written by an objective observer.
  2. List provable facts. Don’t waste time sharing your dreams. “Jane Doe has always wanted to pursue writing as a career.” That’s not appropriate here. Only include information that you can back up with proof. “Jane Doe has provided her services independently and through the online employment forums oDesk and Elance.” These are facts that can be confirmed by a search on these forums.
  3. Include pertinent education and experience. If you have taken courses, you may want to include this, especially if your list of provable facts is difficult to confirm independently. Example later.
  4. Bring in memberships. Mention any memberships you have in writing clubs, business groups, etc.
  5. Keep the writing tight. Don’t get wordy. Display your best writing skills. Keep sentences short. Make sure every sentence really needs to be there.
  6. Hook, grab and hold. Make sure your bio includes something that is unique about you. Give the reader something to remember about you.

These rules don’t have to be applied in the order given. All you really need to do is include as many of them as possible. You may not have any education. Don’t fret over it. Build up your experience so you can change your bio. read more


Dynamism of Digital Marketing Engulfs Content Writing Services

Dynamism of Digital Marketing Engulfs Content Writing Services

They call it the digital boom!

The 21st century is truly anything but this and do you know why?

For digital marketing has been a metamorphosing event for every niche online. Especially for content writing services, the digital space has asked for a complete makeover in the branding game. 

Digital marketing can take you high –

If you are into the content writing domain, then you must know that digital marketing is not just a tool but a major weapon which, if the accessed right can get you right on top of the search engine rank list.

After all, a content marketing agency strives to rank high so that their target audience gets their article with the first ‘click’. read more