The globe is shrinking much faster than what we would imagine with quickly increasing connectivity all over the world. And at the centre of this phenomena is the digital technology and its growing part of our modern society. The Internet is providing marketers with a lot of great opportunities to reach out to the targeted customers and affect their final decisions. However, the only way to make sure the success is to leave no scope for any mistakes in a digital marketing campaign. Here are 5 common mistakes that most digital marketers often make while reaching out to their audience.
1. Ignore emails
Over the past decade, e-mails have gradually lost their role in the popularity of social media networks like Facebook or Twitter. But an important fact that every professional digital marketer should know is that they can give favourable results at very reasonable prices. The efficiency of your marketing campaign might be improved by utilizing this hidden capability of email marketing. This can be achieved by having and powering high-influenced kinetic emails while creating a multi-channel experience for your end-users. Also, digital marketers should apply interactive media, automation, and big data personalization in their email marketing strategy.
2. Do not understand the consumer journey
Consumer journey is one of the most important parts of a purchasing decision. And a common mistake in digital marketing is failing to take into account this important factor while targeting the customers. Basically, understanding the propensity of customers and coming up with a personalized targeting strategy might allow your digital marketing plan to be more effective. Also, it extends an enhanced service experience to the clients while improving the overall conversion rate.
3. Undervalue content and messaging strategy
Digital marketing requires you to re-create your approach and come up with out-of-the-box solutions while targeting your audience. However, this should not be at the expense of sacrificing the core message of your business. Content plays an essential part in customer acquisition and retention strategies, and so does brand positioning. Thus, a loosely-planned digital marketing program can be improved just by creating suitable content aimed at customers. It is significant for a marketing team to manage the content creation and content marketing processes. Content management improves the efficiency of content creation and content quality. It needs the support of a mature workflow which strengthens the collaboration of marketing team. This kind of tools like TruEdit allows editors, managers, writers and designers to work together closely. They also provide an overall view that ensure you can check the status of the marketing campaign anytime. Simply analyze your client profile and place their preferred content with your message at the core of every marketing campaign.
4. Underestimate the role of mobile
The wheel of digital marketing is currently spinning on the growing popularity of mobile phones, which now consist of nearly 60 percent of total consumption of digital media. In the next few years, that number will increase at a much higher rate due to internet adoption and smartphone penetration all over the world. Regardless of your preferred channels, mobile should be included in both short-term and long-term digital marketing strategies.
5. Fail to centralize digital data, learning and optimization
Digital campaigns are often inherently accompanied by many challenges including creating messages and templates in different systems, data export and re-import. As a result, it leads to information silos that can be a major obstacle to communication and severely damage your integrated digital media strategy. Therefore, you should centralize your data from your earned, paid, and owned channels to minimize such inefficiencies and increase the overall functionality and visibility of data.